The internet has made it easy to run a home based business. Whether you are selling crafts or baked food, you are better off marketing them off on Instagram.
Instagram is visited by hundreds of millions of people each month, and among these millions are a few people that will be interested in the items you provide. This is why you need to find the perfect way to market your home business on Instagram. Here we go.
Have the Perfect Bio
What you need to do is to have a perfect bio. The bio needs to show your name, or the name of the business. After this, you need to include an image of the products you are making or the business process. The bio tells the audience what you deal in and how they can get the products.
One thing that you need to understand is that the perfect bio needs to have a link to your landing page. This is because you might not be able to include all the products in the bio, and many potential customers are looking for a way to find the products you have.
The bio needs to explain briefly the kind of business you are running. Talk about what is unique about the products and why the customer needs to consider buying them.
Switch to a Business Profile
There are a few features that only come with a business account, including analytics and ads. So, you should switch the personal profile to a business profile so that your audience takes you seriously.
A business account also allows you to have a contact button that gives direct line of communication. With a business account, you also get access to business analytics that shows you a lot of stats regarding the account. Take time to understand how these analytic tools work and what kind of information you can get from the analytics.
You need to come up with content that you post on a regular basis. The need for regular posting is to make sure the audience that you have is hooked to your content. The content that you have needs to be appealing to the audience, and should also allow them to interact with you.
Regular posting requires that you post a specific number of times each week. Your audience will look forward to your posts each post you make, and this builds a loyal following for you.
Posting regularly might not be your forte when you are busy coming up with new products to wow your audience. What you need to do is to use a Managed Instagram Growth Service that automates the tasks for you. This service is safe for your account, and soon you will achieve the growth you need.
Show Behind the Scenes Photos
Yoru audience is on the lookout for special images that you post far from the norm. Some of the pictures you can post in this category include images that show your process. The process that you follow needs to take into considerations some facts, such as quality assurance and the use of advanced tools.
You can use Instagram Stories to document the process that you use to design your crafts or bake your cakes. Using Instagram Stories allows you to keep the conversation going the whole day, which helps keep the audience hooked to your account, looking forward to the next part of the series.
Running a home business is not as easy as you think, because there is a lot to be done. Using Instagram, you can tell the world about what you are doing, and get customers for your products.