VIRGINIA WINE SHOWCASE

FEBRUARY 18-19, 2012

AT Crystal Gateway Marriott IN Arlington, Virginia

1700 Jefferson Davis Highway · Arlington, Virginia 22202

SATURDAY 11:00am – 6:00pm - SUNDAY - 11:00am-5:00pm

 

4 - FOOD VENDORS - HEALTH DEPARTMENT - You must contact Arlington County Health Department for a temporary permit before Feb 8th.

Here's a link to the Health Dept website. If you are planning to put any food samples into people's mouths, fill out the Temporary Food License application.

http://www.arlingtonva.us/Departments/HumanServices/publications/permits/HumanServicesPermitsPermitsLicenses.aspx#vendor

Rick Snaman, REHS/RS, CP-FS, Senior Environmental Health Specialist

Arlington County Virginia Department of Human Services Public Health Division Community Health Protection Bureau

800 S. Walter Reed Dr., Arlington, VA 22204 | Tel 703 228 5675 |  Fax 703 228 7401 | rsnama@arlingtonva.us

Click here for the Marriott exhibit packet if you need to rent tables

 

PLEASE NOTE

This exhibit kit is a living document.

New information will be added as we prepare for the show.

Do not print this information yet - a final printable version

of this kit will be uploaded one week before the show.

 

Thank you for participating in the 7th annual Virginia Wine Showcase! We’re so excited to be moving UP to the exquisite Crystal Gateway Marriott for this event. It's a "more showcase less expo" venue where we can showcase the world-class artisan wines that are being handcrafted in Virginia’sboutique wineries.

We are taking over the entire hotel for this event. This will give us some exciting opportunities never available before for creating the ultimate Presidents Day weekend excursion.

The Crystal Gateway Marriott offers a few really nice perks:

  • All of the exhibit space is on one floor, ensuring that all guests find all exhibitors
  • The metro runs through it ... we always run buses from metro to the show and this time guests can get right to the event without getting on buses. The DC metro stops right at the Crystal Gateway Marriott hotel.
  • We'll be one metro stop away from all the museums and memorials on the DC mall and its Presidents Day weekend so we can offer guests an opportunity to enjoy the show and activities on the mall for a very nice price.

We’re especially pleased to welcome the many sponsors and exhibitors who have joined us to create the ultimate culinary destination event for guests to enjoy. We think the event layout and amenities we’ve included will set the tone for an upscale show and enhance the experience for wineries, exhibitors and guests alike. We hope you like the concept and have a great show!

 

 

       Exhibitor Hours

 

Setup Hours:

 

February 17 - friday

4:00pm – midnight

 

Show Hours:
Exhibitors may enter one hour prior to the show opening.

February 18 - Sat. (11am – 6pm)
February 19 - Sun. (11am – 5pm)

 

Booth Removal:

February 19 - Sun. (5pm – 8pm)

     

     

DIRECTIONS TO CRYSTAL GATEWAY MARRIOTT

         For your GPS - Crystal Gateway Marriott Arlington Virginia,  1700 Jefferson Davis Highway · Arlington, Virginia 22202

Click Here for Driving Directions

HOTEL RESERVATIONS AT CRYSTAL GATEWAY MARRIOTT

Crystal Gateway Marriott is a gorgeous Marriott complex. We would like all of you to stay onsite. We have made arrangements to subsidize your room rate to bring it down from $225 per night to $119 per night for Friday and Saturday nights. You may make reservations online or by phone.

 

CLICK HERE TO BOOK A ROOM ONSITE

 

EXHIBIT ABSOLUTELY FREE

We pay for referrals. Earn your entire booth fee back by telling your exhibitor friends about this event. We'll pay you 20% commission up to the entire amount of your booth fee on applications we receive with your name in the referred by line.

Tell your friends about the show and ask them to put your name in the

"referred by" line on their application.

Depending on whether you refer artisan or commercial exhibitors

3 - 5 referrals could result in a FREE booth for you!

---------------------------

(extras - i.e. furniture, electric cannot be applied to commission as these are pass through fees.)

You may refer art, franchise or commercial exhibitors to exhibit at the event. You may not refer a Winery.

Winery booth space does not qualify for commission as winery fees are subsidized by Farm Wineries Council.


BEFORE THE EVENT

IMPORTANT FORMS AND PAPERWORK FOR EXHIBITING AT THE EVENT

1 - WINERIES - YOU MUST ORDER YOUR REMOTE ABC LICENSE FOR THIS EVENT.

REMOTE WINERY LICENSE FORM

Click on the link above to order your REMOTE WINERY LICENSE for the FEBRUARY 18-19, 2012 VIRGINIA WINE SHOWCASE  - All participating wineries must request a remote license for this event. Here are the answers you will need for your remote license form:

Name of Event: Virginia Wine Showcase

Date: February 18-19, 2012

Hours: SAT 11:00am – 6:00pm - SUN - 11:00am-5:00pm

Address: Crystal Gateway Marriott Arlington Virginia,  1700 Jefferson Davis Highway · Arlington, Virginia 22202

Area Description:  Secured Expositon Hall

City/County: Arlington Virginia

Contact: Carl Henrickson, Farm Wineries Council

Contact Phone: 540-987-8265

 

2 - WINERY AND FOOD VENDORS - You must contact your liability insurance provider and obtain a liability insurance rider naming the following as additionally insured for the dates of February 18-19, 2012:

  • Farm Wineries Council Inc., 72 Christmas Tree Lane, Washington VA 22747  and
  • Crystal Gateway Marriott Arlington Virginia,  1700 Jefferson Davis Highway · Arlington, Virginia 22202
  • Marriott International, 10400 Fernwood Road, Bethesda, MD 20817

3 - WINERY AND FOOD VENDORS - Please fax your ABC remote license and liability insurance to us at 661-451-5491.

4 - FOOD VENDORS - HEALTH DEPARTMENT - You must contact Arlington County Health Department for a temporary permit.

Here's a link to the Health Dept website. Food vendors should fill out the Temporary Food License application.

http://www.arlingtonva.us/Departments/HumanServices/publications/permits/HumanServicesPermitsPermitsLicenses.aspx#vendor

Rick Snaman, REHS/RS, CP-FS, Senior Environmental Health Specialist

Arlington County Virginia Department of Human Services Public Health Division Community Health Protection Bureau

800 S. Walter Reed Dr., Arlington, VA 22204 | Tel 703 228 5675 |  Fax 703 228 7401 | rsnama@arlingtonva.us

 

5 - Sales Tax / State Dept. of Taxation - Click here to download the Virginia sales tax Form. Exhibitors are responsible for the collection and payments of all sales tax. The current tax rate, County and State combined, is 5% for Arlington, Virginia.

SET-UP

All Booth space is 8 FEET x 10 FEET.

All exhibitors are required to creat a professional-looking display with your own display equipment.

  • All tables must be dressed - professionally covered with table cloths and skirted to the floor  -  for this event. Please watch this line for an update on what Marriott does and does not provide.
  • Pipe and drape backing and sides will be supplied for exhibitors in back to back rows as part of your exhibit fee.
  • We expect our set-up hours to be between 4pm and midnight for this event. We will let you know if we can get in earlier.
  • All load-in must be done from the loading dock only  (lugging carts thru the Hotel's main entrance will NOT be allowed).

The Crystal Gateway Marriott exhibit company is TBD. Please contact them for an exhibit manual of services they can provide for the event. They will be available to offer assistance with material handling, POV load in/out, pallet jack or carting services, display equipment rental or electricity but they do charge for their services. Please contact TBD with any service or rental questions. Her number is TBD or you may email her at TBD. She will be able to answer any questions you may have.

  • You may bring in your own display equipment or you can rent display items from the exhibit company.
  • You may load your own display equipment in/out or you can order load-in/out assistance from the exhibit company for a fee.

 

Decorations / Banners / Signage

  • Nothing may be taped, nailed or other wise affixed to ceilings, fire sprinklers, walls, painted surfaces, doors, glass doors, columns, furniture or floor, including but not limited to: decorations, banners, signs, adhesive-backed (stick-on) or any other material.
  • No holes may be drilled, cored or punched on the property.
  • Damage fees will be assessed for any damages done to the facility.

 

EXHIBITOR/STAFF ENTRY TO THE SHOW FLOOR -

  • ENTRY INTO THE HALL - Exhibitors may enter the show floor between 9:00am and 10:30am on Saturday and Sunday.
  • We do not need names of your staffers. Everyone working at the show will sign in on our staff log under your company name, then we will get your folks right out to help you. Here is a note you can pass to your staff about Getting into the event.

---------- EMAIL FOR YOUR STAFFERS --------

Thanks for helping us out at the Virginia Wine Showcase Feb 18-19 at Crystal Gateway Marriott in Arlington.

Exhibitor Parking lot is located TBA. Go up the escalator to the the Virginia Wine Showcase ticketing desk on the right. Sign in on the staff roster under our company name. You will be given a vendor credentials badge that allows you to come and go through the show as you need to.

DON'T GET STUCK IN LINE - Please plan to arive early - by 10:30. If there is a guest line go around, to the right end of the ticketing/vendor desk to check in.

If you'd like to do tastings after your shift be sure to bring your ID so you can get a wristband and glass. You must sign in each day you are working as you arrive.

 

VIRAL MARKETING CAMPAIGN

I have a coupon for you that will make your customers think you are the kewlest for getting them such a sweet discount - $10 off of the gate price to the show. Please send the note below, edited however you like of course, to everyone on your email list!!

------

SUBJECT LINE - here's a $10 coupon to VA Wine Showcase February 18-19

We'll be exhibiting at The Virginia Wine Showcase February 18-19 (Presidents Day weekend) at the Crystal Gateway Marriott just west of DC near the Pentagon.

Meet us there! You'll love the new "more showcase less expo" chandalier setting of the Marriott for the seventh anniversary of the hottest wine showcase on the east coast.

Come meet our winemaker and enjoy artisan wine, fine art, fancy food and culinary seminars hosted by the region's best chefs and sommeliers. Taste your way through the halls with tastings of Virginia's artisan wine and Virginia's finest gourmet purveyors.

Use our coupon code CGM245 and get tickets online at www.vawineshowcase.org

to save $10 off of the door price.

See you there!

 

EXHIBITOR TIP OF THE DAY

  1. Build your own email list with a door prize drawing at your booth. All it takes to have your own door prize drawing is selecting one of your products as a "lost leader" door prize and bringing a nice box and sign to announce it. One item for the entire weekend will do. We'll place a sign announcing that you have a door prize at your booth on our door prize table where people will enter for our 2 42" TV door prizes. People are loving the thought of winning something these days and its a great way to build an email list.
  2. One winery swapped from 2-3-4 pack boxes to branded bags and saved us all! He no longer has piles and piles of boxes to lug. They are gorgeous, compact, flat, small plastic bags with classy logo branding.  And, our guests no longer have the problem of boxes caving in from below if they are not held right or get set down on a damp surface.
  3. Don't rent - tables are $35 at Home Depot, Lowes, Walmart.
  4. Banners at a very nice price just in case you need one - http://www.48hourprint.com WholesaleBannerz.com also has nice prices but plan ahead a bit - they do take a week to deliver.  http://www.wholesalebannerz.com
  5. Add a product  that will bring people into your booth. Non-wine exhibitors - think wine!!  A ladies scarf exhibitor we know added the cutest little wine glass feather boah to her booth and once those little accessories started hitting the floor all of the ladies needed one.
  6. Have a sale! This is the ultimate shopping mall so be sure to  Advertise your "show special" - everybody loves to get a bargain. Be sure to bring your big "SHOW SPECIAL" and "SALE" signs.

Keep sending your great exhibit tips and we will post them here.

 

DURING THE SHOW

  • Aisles and walkways must remain clear throughout the entire show.

  • All booths must be staffed and open during all hours of the event.

  • Sound equipment is not permitted at exhibitor booths as it will interfere with musical performers.

  • Exhibitors may only display and sell items approved and specified in their show application.

  • Proper exhibitor identification credentials must be worn at all times while staffing the booth.

  • Food items may not be part of your offering unless you have been officially approved to do so.

    Exhibitors are responsible for securing of their own booth space. Security will be provided, however, neither management of the facility nor the show promoter assume liability for any lost, stolen or damaged items.

MOVE OUT

  • Clean-up is the responsibility of each vendor. All trash (empty boxes, bottles, etc.) may be placed in the aisles each night for removal.

  • Tear down may not be started before 5:00 PM on Sunday. Dismantling of your booth prior to 5:00pm on Sunday, February 19 will result in a $1000 penalty charge to you. All exhibitors will be required to move out of the exhibit hall Sunday evening. Please be patient while we conduct a responsible exit.

  • All exhibitors must check-out at the management desk near the front entrance prior to departure to ensure tables, chairs, table cloths, etc. that belong to the rental company are properly returned.

Miscellaneous

  • Under the provisions of State and County Laws, Crystal Gateway Marriott is a Non-Smoking building. Smoking is strictly prohibited in all areas within the buildings (conference center, exhibit floor, meeting rooms) at all times.
  • All Emergency exits and required aisles shall be kept clear of obstructions at all times.
  • NO OPEN FLAME allowed in the buildings, candles shall not be lit at any time.
  • All decorative materials must be flame retardant in accordance with the Public Safety and Fire Regulations and to meet the Arlington County Fire Safety Code. This includes drapes, banners, all decorative fabrics, poster paper, foam cores board as well as hangings, curtains and drops, projection screens, plastics and all other decorative materials. No flammable material such as bunting, tissue paper, crepe paper, straw, hay, etc. shall be used as decorations in the facility.
  • No live animals, reptiles, fish or birds are permitted to enter the facility unless a written permission has been obtained in advance from the management of the show. Only a properly muzzled “guide dog” accompanying a person in need of assistance is allowed at the event.
  • A written permission is required for any collections, donations, whether for charity, business or personal.

 

  • REFUND POLICY

    No full refunds will be given after we have received your application to exhibit at the event. Partial refunds will be given based on number of days before the opening day of the show we receive your cancellation:

         150 days or more notice - 80%                  120-149 days notice - 60%

         90-119 days notice - 40%                           60-89 days notice - 20%

         30-59 days notice - 10%                             under 30 days notice - 0

    No refunds will be given for bad weather, booth location on the show floor, less than desirable sales of your product, feuds with neighboring exhibitors, fewer than anticipated guests, last minute booth location changes, show cancellation due to weather, acts of nature or any other unforeseen circumstance.

    Your location on the show floor is made solely by the show manager. We do reserve the right to place all exhibitors where we envision the best fit based solely on our subjective opinion and to move you if we see a need to do so.

     

    LAST MINUTE FAQs

    1. You do not need to give me names of your staffers. They will all sign in on our staff book under your company name as they arrive at the event, then we will get them right over to help you.
    2. Unless you are serving something that goes into people's mouths (alcohol, food products) we do not require liability insurance. Wineries and Foodies who are sampling must get a liability insurance rider with additionally insureds named as above.

     

    LAST MINUTE NOTES

    • LOAD-IN MUST BE ACCOMPLISHED FRIDAY - FEBRUARY 17 - NO EXCEPTIONS. Friday set-up has always been our policy and is applicable for this event. Why? Because an event this size is too large to allow move in the day of the event and be ready to open the show. Marriott will have the exhibit crew there managing the move-in Friday and will not allow inventory to come through the hotel on Saturday morning.
    • Please prepare for an evening of unadulterated pandemonium on Friday - Feb 17. This load-in is going to be HARD. You are going to be so ticked off at me Carl by the time load-in is over.  Hopefully the payoff of a spectacular show will be worth it. Please put a blanket in your car in case you are in the loading dock queue for awhile. If you have hand carts, please bring them so you can get in as quickly as possible. You will not be able to leave your car at the loading dock extensively while you move stuff all the way up to your spot, so be prepared to unload your car, move your car and then commence load in from the dock to your booth. We will try to get everyone in as quickly and efficiently as possible. You can use your own carts to move in or you can hire  the expo crew and hang out in the bar while they move your stuff.

                 

    If you have any last minute questions prior to the show, please give us a shout!

    You may reach us at any of the following numbers

     

    ~ CONTACT US ~

    donna@farmwineriescouncil.org  |  carl@farmwineriescouncil.org

    Tel: 540-987-8265  |  Fax: 661-451-5491

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