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>>>> CLICK HERE FOR A PRINTABLE EXHIBIT KIT <<<<
Current as of February 1, 2010
COME EARLY - THE DECORATOR CAME YESTERDAY
SO YOU CAN COME EARLY
WE HAVE EXTENDED THE SET-UP TIME ... 8AM OR EARLIER IF YOU NEED IT.
PEOPLE ARE STILL BUYING TICKETS ONLINE
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Since most of our exhibitors come from out of town and stay on campus
where it is easy to walk over and open the show, we will plan to open.

THE VIRGINIA WINE SHOWCASE
February 6-7, 2010
At
Dulles Expo and Conference Center in Chantilly
4368 Chantilly Shopping Center,Chantilly, VA 20153
SATURDAY 11:00am – 6:00pm - SUNDAY - 11:00am-5:00pm
Thank you for participating in the Virginia Wine Showcase! As Wine Spectator Magazine recently so eloquently admitted, “Virginia is America’s most promising emerging wine region”.
We’re excited to showcase the world-class artisan wines that are being handcrafted in Virginia’s
boutique wineries.
We’re especially pleased to welcome the many sponsors and
exhibitors who have caught our enthusiasm and passion for catapulting Virginia’s wine industry
along and joined us to create a fabulous “finer things in life” show for guests
to enjoy.
We think the event layout and amenities we’ve included will
set the tone for an upscale show and enhance the experience for wineries,
exhibitors and guests alike. We hope you like the concept and have a great (and
very profitable) show!
Please plan to set up between noon and 8pm Friday February 5
Please click on each of the words below to review show information
Floor Plan | Participant List | Dulles Expo Map | Dulles Hotels
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PLEASE CHECK YOUR FURNITURE ORDER LISTING ON THE PARTICIPANT LIST
Click here to Order Furniture Package or Pipe & Drape if you need it
If you need any additional decor items besides what is in the
standard furniture package above please contact our decorator
Hale Expo Services. John Dubreville -
Tel: - 716-896-6170, email: - jdubreville@haleexpo.com
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-- Dated message JAN 22 --
Several exhibitors have asked about having an ad in the event program.
We weren't planning to do that but I will add a page to the program
if I have enough of you who want to purchase a 1/6 page ad (1.6333x3.9586) for $50.
It's a great place to put a coupon and get the crowd coming your way ...
I must know quick by 1/25. I can build your ad for you with a high res image if you'd like to do it.
Email me quick donna@farmwineriescouncil.org
or call 703-823-1868 if you want one - I will
only have a few spots available for this.
You can see what the program will look like and pick a spot here. .
We will only do this if we fill the extra four pages by Monday 1/25.
http://www.vawineshowcase.org/downloads/vwsbrochure.pdf
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FOOD VENDORS - Sample Food/Beverage Distribution Request Form
Fairfax County Health Department Permit
FOOD VENDORS - You must call Fairfax County Health Department
Temporary Events Coordinator David Lawrence at 703-246-8435.
Let him know you are exhibiting and passing out samples at Virginia Wine Showcase.
He will assess whether or not you need to fill out a health permit form for the show.
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WINERY VENDORS - Remote | ADDITIONAL WINERY INFORMATION
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Sales Tax / State Dept. of Taxation - Click here to download the Virginia sales tax Form. Exhibitors are responsible for the collection and payments of all sales tax. The current tax rate, County and State combined, is 5% for Fairfax County, Chantilly, Virginia.
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VIRAL MARKETING CAMPAIGN
It's time to start a viral email campaign - Please help - the more this is successful, the more we'll all be successful February 8th. I have a coupon for you that will make your customers think you are the kewlest for getting them such a sweet discount - $10 off of the gate price. Please send the note below, edited however you like of course, to everyone on your email list NOW!!
------ Email 1
SUBJECT LINE - a $10 coupon to the HOTTEST wine event on the east coast Feb 6-7
We'll be exhibiting at the Virginia Wine Showcase February 6-7th at Dulles expo Center just west of DC and we'd love to have you stop by!
This event is the HOTTEST wine event on the east coast - featuring Virginia's award-winning artisan wines, fancy foods, fine arts, and a great line-up of culinary seminars.
Please use our Friends of the Family coupon code FRIEND0210 - and get your tickets online here http://www.vawineshowcase.org/friendscoupon.html to save $10 off of the gate price on your tickets to the show.
See you there!
------ Email 2
SUBJECT LINE - Meet me at the show Feb 6-7 at Dulles Expo
Have you seen how much fun we're going to have Feb 6-7 at the HOTTEST winter event on the east coast?
Look who's presenting ... http://www.vawineshowcase.org/seminars.htm
Look who's exhibiting ... http://www.vawineshowcase.org/exhibitors.htm
Look at what we're giving away ... http://www.vawineshowcase.org
-------- Click here for a $10 discount code --------
http://www.vawineshowcase.org/email011310.html
See you at the show!
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LIABILITY INSURANCE
Participating Food Vendors and Wineries must contact your liability insurance provider and obtain a rider naming the following as additionally insured for Virginia Wine Showcase on the dates of February 6-7, 2010.
Additional insureds should include: Farm Wineries Council Inc., 25378 Whippoorwill Terrace, Chantilly, VA 20152 and Dulles Exposition &
Conference Center, 4368 Chantilly Shopping Center, Chantilly, VA 20153.
This should be a free service provided by your insurance provider. Please fax your liability insurance rider to us for our files at 1-661-451-5491.
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EXHIBITOR TIP OF THE DAY
- Build your own email list with a door prize drawing at your booth. All it takes to have your own door prize drawing is selecting one of your products as a "lost leader" door prize and bringing a nice box and sign to announce it. One item for the entire weekend will do. We'll place a sign announcing that you have a door prize at your booth on our door prize table where people will enter for our 2 42" TV door prizes. If you would like to make announcements over the PA system plan to use 1 or 2 products a day. We'll announce when you are having your drawing and then who won it to lead people to your booth. People are loving the thought of winning something these days and its a great way to build an email list. We are telling people to bring cards so they don't have to write their names out over and over.
- Wineries - bring your serious wines to this show - they will be judged for People's Choice awards in this show and People's Choice winners will get dibbs on participating in the two other best events in Virginia - The Wine Festival at the Plains and the Old Town Alexandria Food & Wine Festival.
- Banners at a very nice price just in case you need one - 48hourprint.com is having a nice 20% off banners sale at the moment - until Jan 31st. http://www.48hourprint.com. WholesaleBannerz.com also has nice prices but they do take over a week to deliver. http://www.wholesalebannerz.com
- A great tablecloth at a very nice price - http://www.tableclothsfactory.com/6-feet-Fitted-Tablecloths-Black-p/tab_fit6_blk.htm - way better than paying $45 to the decorator guy. You will probably want the 8' which is typical size for most venues.
- Order any electric and furniture you need in advance on your application. You can order stuff directly from the decorator when you get on-site but these things will cost you double on the show floor because the decorator comes from Buffalo and the electrician has to come back through and restring electrical circuits when things are ordered onsite.
- Add a product that will bring people into your booth. Non-wine exhibitors - think wine!! A ladies scarf exhibitor we know added the cutest little wine glass feather boah to her booth and once those little accessories started hitting the floor all the ladies needed one.
- Have a sale! This is the ultimate shopping mall so be sure to Advertise your "show special" - everybody loves to get a bargain.
- Think Valentines Day - uh-huh, made you look, didn't I? Those cheap little red valentine cutouts, sprinkles, roses - anything red - grab the eye, capture the attention, then make the brain think "this is festive, fun and I want it." 2 or 3 dollars you'll spend to valentineesque your Showcase boutique will be worth gold." That's precisely why we do this show the week of Valentine's Day.
Keep sending your great exhibit tips and we will post them here.
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SUPPORTING HOTEL
Holiday Inn Select, located right on the Dulles Expo center grounds, is offering us a Special Group Rate of $85 available Thursday through Sunday. Reservations may be made by calling 1-800-HOLIDAY or 703-815-6060 and asking for the Virginia Wine and Gourmet Showcase Rate” Or Online at www.hiselect.com/chantillyexpo, and enter Group Code R60.
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STAFF ENTRY FOR THE SHOW
We do not need names of your staffers. Everyone working at the show will sign in on our staff log under your company name, then we will get your folks right out to help you.
Here is a note you can pass to your staff about Getting into the Showcase.
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Thanks for helping us out at the Virginia Wine Showcase.
Directions to the Dulles Expo Center -Dulles Expo Directions and Map
The Exhibitor Parking lot is located on the side of North hall. Please park as far away from the front doors of the North Hall as possible - exhibitor cars will be towed from in front of the hall so we can reserve that space for guests.
Enter through the main doors at Dulles Expo North Hall. Go to the big red vendor sign at the ticketing desk to the right. Sign in on the staff roster under our company name. You will be given a vendor credentials button that allows you to come and go through the show as you need to.
DON'T GET STUCK IN LINE - Please plan to arive early - by 10:30. If there is a guest line go around, through the right door and to the right to the ticketing/vendor desk where you see a red vendor sign to check in.
If you'd like to do tastings after your shift be sure to bring your ID so you can get a wristband and glass. You must sign in each day you are working as you arrive.
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LAST MINUTE FAQs
- You do not need to give me names of your staffers. They will all sign in on our staff book under your company name as they arrive at the event, then we will get them right over to help you.
- If you do not have a backdrop for your display, you will need one. We don't want people to get distracted from your product while they are in your booth by seeing through to someone else's display. We used to charge a higher price and buy pipe & drape for everyone but so many people didn't need it that we lowered the price so only those who need can get it individually.
Click here to Order Furniture Package or Pipe & Drape if you need it
- Unless you are serving something that goes into people's mouths (alcohol, food products) we do not require liability insurance. Wineries and Foodies who are sampling must get a liability insurance rider with additionally insureds named as above.
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Exhibitor Hours
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Setup Hours:
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February 5 friday (Noon – 8pm)
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Show Hours: Exhibitors may enter one hour prior to the show opening.
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February 6- Sat. (11am – 6pm) February 7 - Sun. (11am – 5pm)
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Booth Removal:
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February 7 - Sun. (5pm – 8pm)
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BEFORE THE EVENT
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IMPORTANT FORMS REQUIRED FOR FOOD VENDORS
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WINERY AND FOOD VENDORS - You must contact your liability insurance provider and obtain a rider naming the following as additionally
insured for the dates of Feb 6-7, 2010: Farm Wineries Council Inc., 25378 Whippoorwill Terrace, South
Riding, VA 20152 and Dulles Exposition &
Conference Center, 4368 Chantilly Shopping Center, Chantilly, VA 20153. This should
be a free service of your insurance provider.
WINERY AND FOOD VENDORS - Please fax a copy of your ABC remote license and liability insurance to us at 661-451-5491.
FOOD VENDORS - SAMPLING FORM - All food vendors must submit a Food Sampling form to Dulles Expo Center -
Click
here to download the sample distribution request form. Sample Food/Beverage Distribution Request Form If your exhibit contains any selling and/or sampling
of food and/or beverage while at the show, a written permission must be obtained in advance from Dulles Expo and Conference Center. There will be no exceptions. Please submit the sample food form as required.
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FOOD VENDORS - FOOD HEALTH DEPARTMENT FORM - All food vendors must submit the form located here Fairfax County Health Department Event Form to
Fairfax County Health Dept NLT January 25th.
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Booth Accessories/Banners - Booth space is 10'x10' raw space. All exhibitors are responsible for creating a professional-looking boutique display with their own equipment. Your display must include an 8' high professional backdrop that completely separates sight of your boutique space from the exhibitor located behind you. Our show decorator, Hale Northeastern, does have a nice selection of booth accessories - tables, chairs, carpet, plants, pipe & drape, banners, signs, etc.
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SET-UP
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ARRIVAL
LOCATION - When you arrive at Dulles Expo Center come to the North Exhibit Hall loading dock entrance. We will have a
registration desk just inside the loading dock entrance.
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PARKING - KEEP ALL FIRE LANES CLEAR AT ALL TIMES FOR IMMEDIATE USE BY EMERGENCY VEHICLES. Parking in fire lanes is prohibited. No parking in fire lanes is allowed during move-in or
move-out. If parked in one of these areas, your vehicle may be ticketed and
towed at your own expense.
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Campers, RV’s, trucks and oversized vehicles are not allowed to stay overnight at the
Dulles Expo Center. Your vehicle may be ticketed and/or towed at your own
expense.
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SET-UP TIME - Move in and set-up must be completed on Friday, February 5 between the
hours of Noon and 8:00pm.
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MOVE-IN - Pallet Jacks and
handcarts will be available for your use on a first come basis on the show
floor. A crew will be available to help you move in if you reserve assistance
ahead of time at a cost of approximately $60 per hour.
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Utility Connections
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All services for electric, phones,
plumbing and connection of any other utility service will be provided
exclusively by the staff of Dulles Expo and Conference Center. You may specify that you would like electricity in advance on your application for a cost of $125 or on site for a cost of $180.
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Electrical cords used must be of the
three-wired type, and all the equipment used must be U.L. approved.
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No outside water may be brought to our
facilities to fill up ponds, spas, tubs, etc.
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Decorations / Banners / Signage
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Nothing may be taped, nailed or other
wise affixed to ceilings, fire sprinklers, walls, painted surfaces, doors, glass
doors, columns, furniture or floor, including but not limited to: decorations,
banners, signs, adhesive-backed (stick-on) or any other material.
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No holes may be drilled, cored or
punched on the property of Dulles Expo and Conference Center.
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Tape used for carpet installation must
be removed immediately following the show. There will be a fee assessed to any
one who leaves carpet and/or tape residue on the show floor.
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Damage fees will be assessed for any
damages done to the facility.
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EXHIBITOR/STAFF ENTRY TO THE SHOW FLOOR -
- PARKING - Exhibitors must park in designated exhibitor parking areas for the duration of the Showcase to enable guests with money to spend at your booth priority parking. Designated exhibitor parking areas include opposite side of the Holiday Inn, to the rear of the building or as far away from the front door of North Hall as possible. I hate to be mean but I will have a line of tow trucks out pulling exhibitor cars parked in front of North Hall
away all morning both days. We - (and I'm sure you) want to make sure the customers do not drive away. Dulles Expo Center has added an extra parking section so we are excited about that.
- ENTRY INTO THE HALL - Exhibitors may enter the show floor through the front doors of Dulles Expo Center North Hall between 9:00am and 10:30am on Saturday and Sunday.
DURING THE SHOW
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Aisles and walkways must remain clear throughout the entire show.
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All booths must be staffed and open during all
hours of the event.
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Sound equipment is not permitted at exhibitor
booths as it will interfere with musical performers.
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Exhibitors may only display and sell items
approved and specified in their show application.
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Proper exhibitor identification credentials must
be worn at all times while staffing the booth.
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Food items may not be part of your offering
unless you have been officially approved to do so.
- Exhibitors are responsible for securing of their
own booth space. Security will be provided,
however, The Virginia Wine Showcase assumes no liability for any lost,
stolen or damaged items.
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MOVE OUT
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Clean-up is the responsibility of each vendor. All trash (empty boxes, bottles,
etc.) may be placed in the aisles each night for removal.
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Tear
down may not be started before 5:00 PM on Sunday. Dismantling of your booth prior to 5:00pm on Sunday, February 7th will result in a $1000 penalty charge to you. All exhibitors will be required to move out
of the exhibit hall Sunday evening. Please be
patient while we conduct a responsible exit.
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All exhibitors must check-out at the management desk
near the front entrance prior to departure to ensure tables, chairs, table
cloths, etc. that belong to the rental company are properly returned.
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Miscellaneous
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Under the provisions of State and
County Laws, The Dulles Expo and Conference Center are Non-Smoking buildings.
Smoking is strictly prohibited in all areas within the buildings (conference
center, exhibit floor, meeting rooms) at all times.
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All Emergency exits and required
aisles shall be kept clear of obstructions at all times.
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NO OPEN FLAME allowed in the
buildings, candles shall not be lit at any time.
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All decorative materials must be flame
retardant in accordance with the Public Safety and Fire Regulations and to meet
the Fairfax County Fire Safety Code. This includes drapes, banners, all
decorative fabrics, poster paper, foam cores board as well as hangings, curtains
and drops, projection screens, plastics and all other decorative materials. No
flammable material such as bunting, tissue paper, crepe paper, straw, hay, etc.
shall be used as decorations in the facility.
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No live animals, reptiles, fish or
birds are permitted to enter the facility unless a written permission has been
obtained in advance from the management of Dulles Expo Center. Only a properly
muzzled “guide dog” accompanying a person in need of assistance is allowed at
the center.
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A written permission is required for
any collections, donations, whether for charity, business or personal.
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Tents and/or canopies that are inside
the hall may not be larger than 10’X10’ area. The structure need to be flame
retardant and shall have the proper documents and certification attached and
available on site at all times.
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Cancellation Refunds in the amount of 75% will be made ONLY if a written request is received no less than 60 DAYS prior to the event and the space is able to be resold. Cancellation within 60 days of the event will result in a double charge of your booth fee.
No refunds will be given for bad weather, booth location on the show floor, less than desirable sales of
your product, feuds with neighboring exhibitors, last minute booth location
changes, acts of nature or any other unforeseen circumstance. Dismantling of your exhibit prior to 5:00pm on February 7th will result in an additional $1000 penalty.
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If you have any last minute questions prior to the show, please give us a shout!
You may
reach us at any of the following numbers
703-823-1868 | 703-587-9029 |
703-966-0279
or by email at carl@vawineshowcase.org | donna@vawineshowcase.org
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